this post was submitted on 10 Mar 2025
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I still can't believe he nuked the Twitter brand. It was like the most valuable part of the platform. X is such a dumb, generic nothing name.
Yeah, I really could not understand the motivation behind that. Why throw away such a valuable brand? I mean the name was even a clever play on words that also gave them a cute bird icon/mascot.
"Twitter", with that bird logo is just a slam dunk, that's solid gold branding... It's insane to randomly "go a different direction" and then land at "X". If I was their brand coordinator or director of marketing when they made that change, I'd resign then and there.
Changing their name to "X" was essentially lighting 20% of their assets on fire on day 1.
I feel like most if not pretty much all of the value of Twitter was the name itself, and the recognition it had.
Well, now you can tweet wherever you like and don't have to invent a silly new verb for every new platform.
The toot for mastodon will always just make me roll my eyes.
I like referring to it as xitter, pronounced "shitter". What were once tweets are now steaming piles of xit. Or someone taking/dropping a xit.
X-crements
It's going to be so easy for him to turn that x into a swastika in a couple of years though. Its what's known in tech circles as IED "iterative evil design"
Systemd now wants to do homedirs. Is that the same thing?
What do you mean “do” homedirs? Like be some kind of file system broker?
He is really really dumb person, so it is not surprising he does stupid stuff. Look at cybershit, tesla robot (driven by people remotely), anything he did last year... He is fucking dumb idiot.
I'm glad he did, now there is a clear line from when it was acceptable to when it wasn't.
The USA probably won't rebrand when its a fully fascist state.
You are really surprised by a guy who wanted to name his car series S-E-X-Y and had a temper tantrum when model E was taken and he could not "buy" it.
It just depends on which type of serifs he puts on the X.
Hopefully the next rebrand will be from
Xtorm -rf /.was that the command that deleted (almost permanently) Toystory 2?
Or Bobby Droptables