this post was submitted on 10 Mar 2025
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X (Twitter) is down in worldwide outage. (htxt.co.za)
submitted 1 day ago by [email protected] to c/[email protected]
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  • X, the former Twitter, has experienced a worldwide outage as of 12PM on Monday CAT.
  • This is likely the first major outage of the company since Musk took ownership in 2022.
  • The outage seems to have only lasted for about half an hour.
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[–] [email protected] 2 points 17 hours ago* (last edited 17 hours ago)

Yeah, I really could not understand the motivation behind that. Why throw away such a valuable brand? I mean the name was even a clever play on words that also gave them a cute bird icon/mascot.

"Twitter", with that bird logo is just a slam dunk, that's solid gold branding... It's insane to randomly "go a different direction" and then land at "X". If I was their brand coordinator or director of marketing when they made that change, I'd resign then and there.

Changing their name to "X" was essentially lighting 20% of their assets on fire on day 1.