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Roku explores taking over HDMI feeds with ads (www.lowpass.cc)

submitted 8 months ago by [email protected] to c/[email protected]

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Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

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[–] [email protected] 43 points 8 months ago (1 children)

I'm sure that a DisplayPort device in a chain can also inject video, but I have to admit that I would kind of like to not have two competing video standards, and my impression is that DisplayPort tends to lead HDMI technically, so...

[–] [email protected] 86 points 8 months ago (2 children)

DisplayPort: We have

Higher maximum resolution.
Better support for higher refresh rates.
Multi-stream transport so you can use a single display cable for multiple monitors.

HDMI: Oh yeah? Well, we have

Royalties.
Specifications hidden behind contracts.
An emphasis on implementing DRM technology that makes it hard to use a capture card.

Fuck HDMI.

[–] [email protected] 27 points 8 months ago (1 children)

Oh and HDMI prevents open source GPU drivers supporting HDMI 2.1 natively.

[–] [email protected] 1 points 8 months ago* (last edited 8 months ago)

That was covered under "Specifications hidden behind contracts"

[–] [email protected] 14 points 8 months ago

An emphasis on implementing DRM technology that makes it hard to use a capture card.

Well, DP supports HDCP too.