My opinion, worth 1 cent. Find a niche. Get a view of what the other instances are like. Find a niche.
Trailers? Behind the scenes? Entertainment news? Obscure posters and merch?
We can pick one, stick to it. They'll go somewhere for general discussion, come here for specific engagement.
Haven't installed it yet, waiting my new non yellowed shell to be delivered. I have an ad card ready to go though. Now I am really considering this addition. Might be a little wait.