Facebook marketplace primarily for anyone I know that still uses it. Also people having messenger as their sms app and not knowing the difference or using their Facebook account to sign into every other website and games. Don't forget every Instagram and WhatsApp user is pressured to link their accounts too. Meta makes parasites seem friendly and helpful ๐
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Messenger no longer integrates SMS. It was dropped some time last year or even earlier.
Yes i am a "monthly" user of facebook. I log on about once a month as the strata for my building foes basically everything through facebook.
I look at it like internet explorer a few years ago, it has its claws in everything and its just easier to keep using than for people to find an alternative that satisfys everyone.
It's worth remembering Meta (Facebook at the time) spent a lot of money making it free to use Facebook on data plans across the world.
I own Meta shares have not used FB for 15 years or more. The shares have done well for me.
FB is excellent at leveraging peoples ignorance and haziness.
Meme groups (specially Latin American) :)
Given that that's a third of the world population, I think they may be misreporting their users. Meta has been caught boosting numbers artificially before (when they released Threads they gave everyone who had an Instagram account a free Threads account, and then bragged about how fast their social network was growing).
Normies.