this post was submitted on 10 Apr 2025
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Summary

REI apologized for endorsing Trump interior secretary nominee Doug Burgum, citing backlash over his support for fossil fuel drilling and deregulation.

CEO Mary Beth Laughton, who took over March 31, called the endorsement “a mistake” and pledged to refocus REI on protecting public lands.

The co-op will lead a new coalition, Brands for Public Lands, to lobby for conservation.

The REI Union, which had criticized the endorsement, praised the retraction. The company also faces legal challenges over alleged anti-union practices and benefits withholding.

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[–] [email protected] 115 points 3 weeks ago (3 children)

Oh no. Anyways, still on my list of places not to buy.

[–] [email protected] 70 points 3 weeks ago (1 children)

Right? They cant have it both ways. Dine with a nazi and you’re a nazi. Simple as that.

[–] [email protected] 39 points 3 weeks ago (1 children)

Maybe once they recognize the union and give them everything they ask for. 'Til then they get none of my money.

[–] [email protected] 31 points 3 weeks ago (3 children)

On that note, the Union requests that all REI members (if you have an REI account, this means you) vote in the board election.

The union was backing two candidates for the board. The current board, however, has intentionally left the pro-union candidates off the ballot.

REI's union would like you to log in and vote "Withhold" for all three current candidates. It takes only a few minutes!

A "Withhold" majority vote would result in the candidates not joining the board.

Here are details on how to vote: https://www.ourrei.com/2025-rei-board-elections

To be able to vote, you must have made a purchase at REI in 2024 tied to your account.

[–] [email protected] 7 points 3 weeks ago

Sadly, I've been boycotting them since 2022.

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[–] [email protected] 92 points 3 weeks ago (1 children)

Don't care. REI is dead to me.

Shop at Academy instead, they don't give to any political parties & their employees mostly give to non-Fascist groups.

[–] [email protected] 12 points 3 weeks ago (2 children)

Is this true? I’m a fan of Academy. Don’t let me down.

[–] [email protected] 42 points 3 weeks ago (3 children)

Academy is iwned by the same Private Equity firm that tanked Toys-R-Us. They are also the only national retailer that sells AR-15's. Corporations are not your friends. You should not idolize them

[–] [email protected] 46 points 3 weeks ago (1 children)

Picking and choosing which retailer you buy your goods from based on their business practices is HARDLY idolizing them.

[–] [email protected] 10 points 3 weeks ago (1 children)

So yall don’t have pics of Toys R Us that you pray to every morning?

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[–] [email protected] 22 points 3 weeks ago (1 children)

Thanks, I was wondering where to go to pick up an AR-15

[–] [email protected] 19 points 3 weeks ago (1 children)

I would say buy from your local gun shop but most of them are fucking racist nazis.

[–] [email protected] 7 points 3 weeks ago (1 children)

No legal way out of that one except Form 1 3d printing. It's from the MAGA shop, the MAGA shop that doesn't have too many stickers on its wall, or the gun show. Which is also MAGA.

And even if you print it, you'll still need to buy a bunch of smaller parts from one of the above, or an online retailer. Which will be MAGA.

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[–] [email protected] 9 points 3 weeks ago

They are also the only national retailer that sells AR-15’s.

Eh, what? Cabelas/Bass Pro Shops are certainly nationwide.

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[–] [email protected] 72 points 3 weeks ago (1 children)

REI is corpo scum. They are not a co-op. This retraction is nice to hear but ultimately meaningless as long as they continue forcing corpo trash board candidates into their rigged board elections system.

[–] [email protected] 72 points 3 weeks ago (1 children)

This combined with them being anti union means I won't be shopping there for a while.

[–] [email protected] 36 points 3 weeks ago (1 children)

how you gonna call yourself a co-op and be anti-union

[–] [email protected] 26 points 3 weeks ago

The board is cooperative with their bank accounts. 🙂

[–] [email protected] 54 points 3 weeks ago (1 children)

This is beyond not knowing their customer base. Where are people going to hike once national Parks are clear cut?

[–] [email protected] 20 points 3 weeks ago

Doesn't matter, line went up.

[–] [email protected] 44 points 3 weeks ago (3 children)

So odd that REI put themselves with this group. They look very out of place in this group.

Here are the other signatories on that letter from January supporting Burgum:

  • American Bus Association
  • American Horse Council
  • American Prairie
  • American Sportfishing Association
  • Archery Trade Association
  • Association of Marina Industries
  • Boat U.S.
  • CHM Government Services
  • Diving Equipment & Marketing Association
  • Eddyline Kayaks
  • International Snowmobile Manufacturers Association
  • Marine Retailers Association of the Americas
  • Motorcycle Industry Council
  • National Forest Recreation Association
  • National Marine Manufacturers Association
  • National Park Hospitality Association
  • National Ski Areas Association
  • National Wild Turkey Federation
  • Outdoor Hospitality Industry
  • Outdoor Industry Association
  • Paddlesports Trade Coalition
  • PeopleForBikes
  • Professional TrailBuilders Association
  • Recreational Off-Highway Vehicle Association
  • REI Co-op
  • RV Dealers Association
  • RV Industry Association
  • Society of Outdoor Recreation Professionals
  • Specialty Equipment Market Association
  • Specialty Vehicle Institute of America
  • Sports & Fitness Industry Association
  • The Corps Network
[–] [email protected] 56 points 3 weeks ago (2 children)

REI turned corporate or at least pro-corporate shortly after the pandemic. This all went down probably not coincidentally right after they hired an ex-Amazon exec, Cameron Janes, to be their "Chief Commercial Officer."

They're turning into another profit motivated shitshow and have become explicitly anti-union, hostile to their own labor, and also hostile to their own customers. They did this in the name of making more money, but given that it pissed off swath of their core customer base who are probably more vocal, left leaning, and activist than the average bunch of consumers who all quit buying from them, I'm pretty sure this wasn't a net gain.

[–] [email protected] 18 points 3 weeks ago (1 children)

REI was already fully transitioned from a co-op to another big box store well before that.

REI has consistently hired executives and board members with backgrounds in traditional retail and other for-profit ventures since 2010.

They have chosen to run REI like their prior companies, focusing on margins and profitability rather than its primary responsibility, the members.

They have continued to open new stores and over extend themselves because profit must go up, though the main revenue generator for them is the membership fee. And because it is a one time fee, rather than recurring, they have to continue to open new stores to stay profitable.

On top of no longer acting like a co-op, REI has decided to fight its employees unionization efforts. Numerous REI stores have voted to unionize, and REI has refused to recognize the unions, in some cases for years at this point. REI has also hired notorious union- busting lawyers, removed PPE from repair shops, and illegally laid off dozens of individuals.

REI is now clearing house; laying off long term staff and replacing them with new, less expensive, and less knowledgeable employees. In 2010 the average camping department employee got 15+ hours of training; whereas by 2018 it was less than 4 hours.

REI is following exactly in the footsteps of Mountain Equipment Co-Op in Canada. Once on par with REI, MEC is just another shell of a company raped by private equity. And unfortunately for a lot of good people, I think REI will suffer a similar fate.

[–] [email protected] 5 points 3 weeks ago (3 children)

I'd argue it already has. I no longer shop there and haven't done so for years, nor does anyone else I know in any of my hiking/backpacking/rock climbing/riding circles.

Knowing full well that they measure their "success" via their membership count, I also bullied them into cancelling my membership several years ago. That was an interesting experience.

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[–] [email protected] 12 points 3 weeks ago

Yeah honestly I was completely baffled by that move

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[–] [email protected] 40 points 3 weeks ago

REI makes a large amount of money selling bikes which almost entirely come from China. This about-face is purely a reaction to tariffs and the Orange turd affecting their bottom line, not some moral epiphany.

[–] [email protected] 40 points 3 weeks ago* (last edited 3 weeks ago) (2 children)

No shit, everybody knew Trump and his team of morons was exactly that - fucking morons.

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[–] [email protected] 32 points 3 weeks ago (1 children)

I'm an REI member and I hadn't voted in a board election until this. I voted against all of them.

[–] [email protected] 15 points 3 weeks ago (1 children)

I'm also an REI member, how do we vote?

[–] [email protected] 8 points 3 weeks ago (1 children)
[–] [email protected] 17 points 3 weeks ago (1 children)

I mean how, as in "what is the process to be able to vote?" I haven't seen anything about the board meetings or votes.

[–] [email protected] 13 points 3 weeks ago (1 children)

Log in to your account? Check your email? I got an email about it a few weeks ago.

[–] [email protected] 7 points 3 weeks ago* (last edited 3 weeks ago) (1 children)

Gotcha, thanks. Didn't know I had an online account with them. I normally got everything through the mail.

Edit: I guess I'm gonna have to schlep up to their physical store and figure this out.

[–] [email protected] 16 points 3 weeks ago (1 children)

https://vote.escvote.com/REI/

But they changed the terms so you must now be an "active" member in order to vote. I found out I hadn't spent enough money recently that I had been disenfranchised.

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[–] [email protected] 29 points 3 weeks ago (1 children)

I had no idea they endorsed Trump. I will never buy from them again.

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[–] [email protected] 26 points 3 weeks ago (1 children)

Damn, even REI. The disappointments won't stop coming.

[–] [email protected] 39 points 3 weeks ago* (last edited 3 weeks ago)

Not a case of "even REI." REI revealed themselves into just another boardroom full of bad guys in 2022 and have not improved since.

[–] [email protected] 21 points 3 weeks ago
[–] [email protected] 21 points 3 weeks ago

"We just wanted to treat our employees like slaves! Why is he doing this to us?"

[–] [email protected] 14 points 3 weeks ago

Trumps entires presidency is a big oopsie

[–] [email protected] 11 points 3 weeks ago (1 children)

Choke on every rhino dick in Africa, REI.

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[–] [email protected] 10 points 3 weeks ago (2 children)

We're in the market for a kid carrying ebike, and while REI makes the most financial sense, I think we'll be paying a visit to our LBS.

As an aside, I tend to prefer Sports Basement. Have had better luck with their bike department, too. No idea if they're better from a corporate standpoint though.

[–] [email protected] 6 points 3 weeks ago
[–] [email protected] 6 points 3 weeks ago

Hell yeah on LBS.

[–] [email protected] 10 points 3 weeks ago* (last edited 3 weeks ago) (2 children)

Sigh. Where do I shop instead? Anywhere that actually supports cooperative efforts?

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[–] [email protected] 10 points 3 weeks ago

Too fucking late

[–] [email protected] 8 points 3 weeks ago

There's no apology that can correct any of this lol, good luck.

[–] [email protected] 8 points 3 weeks ago (1 children)

"We have many values, but the most valuable value to us is profit, far and away. As a business pursuing profit above all else, supporting this administration, and always being ready and willing to bootlick, anywhere, anytime, at a moments notice, was thought to be our best shot at the highest profitability possible for our members. Unfortunately, like most of the supporters of trump, his administration, and his best-picked people, we're left embarrassed, and holding a (figurative) bag of shit, with nothing to show for it except for smelly hands. Sorry. Can we get a do-over?"

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[–] [email protected] 8 points 3 weeks ago (1 children)

Resign, they endorsed because they thought they would be the winners, turns out it wasn't the popular move they thought it was, now watch them burn.

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