this post was submitted on 03 Feb 2025
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Tesla Cybertruck appears to be facing significant sales challenges. After initial hype faded, and over a million reservations turned out to be as real as unicorns, Tesla is now enabling leasing options and free upgrades to move its inventory of the futuristic pickup truck. The company's recent silence on the Cybertruck, even omitting it from their earnings call, speaks volumes about the situation.

Tesla initially projected sales of 500,000 Cybertrucks annually and established production capacity at the Giga Texas for 250,000 units per year. After working through the initial reservation backlog with fewer than 40,000 deliveries, the automaker is now struggling to sell the remaining vehicles.

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[–] [email protected] 9 points 23 hours ago (2 children)

I can't buy one, they are not available in NZ yet. Despite what anyone else says, I like the look, it looks like the bastard child of a delorian and a countach, but in a good way.

I wouldn't buy one despite the fact that I like it. It is far too big for NZ roads, I may have overlooked that. But I can't overlook the fact that Elon has, for me at least, destroyed any good will that was built up. Tesla and all the people who work there have been tarred with the Nazi brush that Elon is wielding.

The only way that Tesla could claw back any respect from me (and hopefully the rest of the world) would be to oust Elon, and all his family from any decision making in the company. It will not happen so my respect for them is gone!

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[–] [email protected] 8 points 23 hours ago (1 children)

Maybe they should include free Nazi salute lessons with each purchase and a bottle of Kentucky bourbon to get all the backwater inbred hicks on board to help spur sales of the swastitruck?

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[–] [email protected] 35 points 1 day ago (4 children)

All DEI fault for this failure

/s (if it wasn’t obvious 🙂)

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[–] [email protected] 10 points 1 day ago* (last edited 1 day ago)

Probably would have helped if it didn't look cobbled together out of sheet metal for a low-budget post-apocalypse movie. I picture Humungus standing up in it chasing Mel Gibson.

[–] [email protected] 46 points 1 day ago (6 children)

Is that "all stops", as in they will get rid of that guy who very definitely did a Nazi salute?

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[–] [email protected] 15 points 1 day ago* (last edited 1 day ago)

Who would've thought that a very expensive truck in an ev market that is lukewarm at best, add in a good amount of weird looks and unreliability, wouldn't be a big seller? I could pick a conventional truck for a fraction of the price or this. People who bought it were doing it for show and now that market is tapped out.

[–] [email protected] 14 points 1 day ago

I'm still waiting for them to finish loading in.

[–] [email protected] 14 points 1 day ago

Tesla made 2.8 billion last year from selling regulatory credits. So they really didn't have to care how many cars they sold. But those surely are going away, so they are going to have to do some other government handout, which Elon is probably hand picking right now.

[–] [email protected] 12 points 1 day ago (5 children)

I saw my first cybertruck in traffic yesterday, I initially thought that some redneck had every part you need to make a car except for the frame and body, and was like "I don't need none of that fancy shit, I got square tube and steel plate!" and welded together the laziest design they could think of. Then I realized it was just a cybertruck, and promptly laughed at it.

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[–] [email protected] 26 points 1 day ago

Well if they'd stop putting signage with "Arbeit Macht Frei" over the entrance to their factories maybe they'd do better.

[–] [email protected] 583 points 2 days ago (18 children)

Have they tried suing people who don't want to buy one?

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[–] [email protected] 36 points 1 day ago

Bit like Elon, Never lived up to the hype

[–] [email protected] 61 points 1 day ago (17 children)

No thank you. I don't want a swasticar.

I'd love to have one of those new production old style beetles. But we can't buy them here because our govt sucks donkey dick.

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[–] [email protected] 5 points 1 day ago
[–] [email protected] 90 points 1 day ago (7 children)

Who would have thought the preorders all dried up when they advertised it at $39,900 but launched it at $60,990.

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[–] [email protected] 185 points 1 day ago (13 children)
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[–] [email protected] 3 points 23 hours ago

It just needs a good putsch.

[–] [email protected] 31 points 1 day ago (7 children)

Tesla just needs a new slogan or a good marketing campaign.

Something like:

Tesla - power by joy

Or "Kraft durch Freude" in German.

All that would perfectly fit the brand image.

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