I can elaborate why I have Google Maps installed on an iPhone, despite that I can use Apple Maps, which is pre-installed:
Google Maps is way better in announcing directions when travelling with a car, because it announces several times ahead: at 4 km before an intersection, at 800 m and finally when to actually drive through an intersection. This is more helpful than Apples announcement, which is just once a few kilometers ahead of the point where to change direction. Also, intersections are depicted more clearly in Google Maps.
Additional to that, I find that the woman from Google sounds way more nicer than that bitch from Apple. Apples voice has a pissed-off undertone, probably because it needs to tell you directions in the first place.
On the other hand, the street-view feature is better on Apple Maps.