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You.....realize good journalism costs money, right?
Yeah, "good journalism" is definitely what you're paying for with ads or paywalls.
To be clear, I support journalists - and they deserve to get paid for their efforts.
But (a) OP didn't specifically mention news sites, and (b) the revenue from websites via ads or paywalls is going directly into the coffers of the ultra-wealthy. Find me a news outlet that successfully implemented a paywall and then started paying their journalists and reporters vastly more money.
You won't, because they don't.
You realize that if newspapers offered a federated service (pay once, you get them all), they'd make money hand over fist?
But noooo...each newspaper wants you to pay.
I'd pay upwards of $20 a month if that guaranteed me access to the major newspapers (NYT, WaPo, LA Times, etc.) and my local one with one subscription.
Your local library might give you free digital access to most (or all) of those, if you haven’t checked.
I’m not saying it’s a bad idea but it’s interesting how similar that is to cable TV.
Of course, cable TV was largely ad-free at first then you ended up paying for it and getting ads.
I would rather have ads. If I were to subscribe to every website that asked me to subscribe I would be paying $1,000 a month.
Ad’s. If a sites using the paywall approach, they’ve made an enemy for life with me.
Now I’m not saying I like ads, but as long as they aren’t aggressive I will tolerate them. If they get to aggressive, I’ll block them.
Don’t get me wrong, I understand it’s a business, but I’m a human with a low tolerance for being jerked around.
I wound not mind ads if they met the following conditions (in no particular order).
- Actually vet them, no scams and viruses.
- minimal obstruction to what I'm there for. A bilboard on the side of the highway is fine, but when they put in the road, there's a problem.
- Mix it up. YouTube playing the same ad 500 times in a row is obnoxious.
- No yelling/loud shit. Play your ad, don't blow out my speakers.
- If on a silent website, video ads must be auto muted.
- if I'm on data or a metered network, don't auto play ads and keep the total data usage to a minimum.
- Medical and health ads aren't allowed. You can have PSAs about conditions and that there are treatment options, but it should your doctor researching and recommending specific medicine not a patient going in with some ad.
Globally disabling autoplay in my browser brought me so much sanity. It's worth the small fraction of sites that behave badly because of it
False dichotomy, I'd rather see other funding models like Patreon/Kickstarter. Paying gets you early access/bonus stuff/whatever, and you don't need intrusive technologies like ads/paywalls.
Yeah, I want to pay you directly. I, admittedly, pirate things. When those things are good, I make an effort to go send money to the creator directly. Sometimes it's hard, especially with things like books. I don't want to buy it on Amazon. And unless someone is self-published, they're getting peanuts. I'd much rather Venmo an author money direct. When Radiohead released In Rainbows way back when and put it out for "pay what you want," I gave them five bucks I think.
I understand it can't always be like that, and that the people between a content creator and me do serve some purpose.
I'd accept paywalls If I could pay for a 'package' where I have access for all these paywalled websites and each gets money proportional to how often I've used them. There's no way I am going to pay for all these separately.
But there's no such thing, so I just block ads, and whenever I see a paywalled website I just close it.
I don't like ads, but for paywalls I just close the page like it was a 404 error.
I can block ads 100% reliably, and haven't seen one, except in streams where the streamer had to watch one, or someone else's device, in years. Paywalls are much harder to circumvent and need a whole plethora of extensions and 3rd party sites, instead of just uBlock + FF.
I mean, to be honest a lot of us prefer ads because we use an ad-blocker. I have mixed feelings about either option.
There is such a thing as a tasteful implementation of advertising, but it's very often overdone and a nuisance. So because so many of them are a nuisance, my general attitude is to block everything. If you want to support a particular cause or creator, you can allow filters in your ad-blocker so you only see ads on that website.
As far as paywalls go, it does resemble the traditional newspaper/magazine subscription model. In theory, I don't mind financially contributing to a service I use because it means the service continues to prosper. Practically, these fees are often overinflated and a disproportionate amount of the proceeds go to the executive class. Also unlike newspapers, you usually can't buy just one article, and instead you're locked into another subscription.
Yeah, I used to not block ads but they're so invasive these days. If 2 banner ads pop on at the top and bottom of the screen with a full screen app on top with ads between every paragraph and a PIP video ad on top, yeah, I don't even bother reading the article.
And I sure as hell am not subscribing to a $10/mo subscription because someone linked to a paywalled article either. It's so crazy those sites just assume every visitor is a recurring visitor that might subscribe. Definitely wish there was some sort of micropayment thing, like pay 25 cents to view it or something.
Banners! I was fine with banners, you can look at them or not if you want, you can click them or not.. guess they weren't profitable anymore.
Ads, because even though they waste my time, I still have my money. Also:
Ads. I was born in the 1900s so I’m used to it.
Paywalls for news. It makes it easy for me to know that this is not an important news article and can skip reading it. Time saving.
Ads, tastefully. Many websites have too many in too many places, pretty much asking for the viewers to use an ad blocker.
Ads over pay wall BUT with the option to pay to remove ads for a reasonable price. Then I have a way of supporting the content of I enjoy it enough
It depends on the implementation, in both cases. I can somewhat tolerate:
- ads that are visually distinct from the actual content, not personalised or targetted, not obstrusive or obnoxious
- paywalls that apply to recent news, but don't get in your way while you're looking for older stuff
Go past that and I'm avoiding your ads with uBlock and your paywalls with archive links. And, more importantly: there are other financing methods, such as Patreon.
Ads, because there are too many separate sites implementing paywalls, I don't like any of them enough more than the others to subscribe.
Reader supported without subscription model is my favorite though - I will and have thrown $5 to Wikipedia, the Guardian, etc. If there was some monthly umbrella one I might consider it, or a $0.25 pay per article but absolutely not $100 a year for one site absolutely no.
Basically I think my overall budget for all sites would be sustainable at $10/month or so, sure. But not that much for ONE site, no.
Ads, better to see ads and make the information available to all, than have a portion of the population unable to access the information at all.
Ads. If done well, I may even see it. I am talking about the ad just being an embedded GIF with a href set on it so that clicking it goes to the advertiser's site. Simple privacy-respecting ads.
Example: https://lowendbox.com/
Look at the right and scroll down.
Ads. I've been online since the age of Gopher. I've gone through every kind of ad or a pop-up you can throw at me. Even though I use an adblock, even without it I can subconsciously filter out ads so well that they won't bother me.
I wouldn't mind paying but once more and more site adopt the subscribtion model, then prices like $10 a month becomes unsustainable when you need dozens of subscribtions. I believe that microtransactions are the future of the internet. All content should cost for you to view but only a little bit so that it adds up to like 20 - 50 bucks a month and the money goes mostly to the creators rather than platform.
This is a complex and nuanced question that is not as black and white as the binary choices you give. Both paywalls and ads, as they are implemented currently, suck and erode away at the usefulness of the Internet.
Paywalls
They typically tease content in the hopes people will be interested enough to pay for the content and other content. Sounds good on the surface, because the people putting in the effort to write articles should be paid. The problem is, the quality of journalism has also eroded to the point where it’s not worth paying for as much as it used to be. Excessive SEO has poisoned search results in such a way that paywalls content crowds out other valid search results. Throw in the fact that there is a possible future where articles may be written by AI, and it’s especially not worth it.
Ads
Ads are intrusive, they can contain malware/viruses, may be inappropriate for an audience (e.g., porn or violence related ads shown to kids). I’ve even had ads redirect the webpage to another website. Using fingerprinting to target “relevant” ads is a privacy nightmare, intrusive, and still is mostly irrelevant to the user. Those cookie pops are annoying as fuck — my guess is it’s malicious compliance with the EU — even when using a site that is based in the US that targets only US citizens. Certain browsers are blurring the lines between useful browser functionality and increasing ad revenue.
Either way you look at it, these companies are eroding public trust in search of the almighty “engagement” dollar. And then they’re all shocked pikachu when people find ways to circumvent paying for content. So they double down on making things as difficult as possible for the end user, which makes the user double down on hating these companies and their malicious practices.
Ads and paywalls can work, but everybody (from publishers/content creators to advertisers and ad networks) need to sit down fix the glaring problems:
- No PII or fingerprinting in any analytics
- Search engines need to either remove paywalls content from results, or flag the result as paywalled and allow users to filter them out
- Journalists need to step up their game and stop writing garbage nobody wants to read
- Ad networks need to be more hands on with making sure ads are appropriate and not malicious in any way
- STOP CROWDING OUT YOUR CONTENT WITH ADS!
I’m sure we all could come up with more solutions. But we all know that all parties involved won’t do a damned thing to make things better for us.
And yet no matter how bad it gets, it still somehow is profitable. So pirating material doesn’t seem to be an effective means of protest because it seems there are enough people out there willing to pay for all of this garbage.
Ads. It's way easier for me to block ads than bypass paywalls.
Funny that changing your UA to like Googlebot means you can see the content since website owners want search indexing
Neither. Give me an easy option to donate. Even better, make it possible to donate based on how many times I visit the website, then give me an overview at the end of the month and let me split my budget.
Neither; use FOSS!
But in all seriousness, ads. They may be filled with trackers from big tech to try to know my every waking thought and sell them, but I have handy dandy software to deal with that.
I prefer pay walls if I can buy a single article. I hate how everything is a subscription now.