Whoever designed that image should have to return the Fe they were paid.

Oh, the irony. :D

Whenever abbreviations don't make sense, you can safely assume it's Latin.

Iridium quality cereal? ConcernedApe is so good to us!

People will hate on this, but what other breakfast cereal contains dental X-rays in every crunch?

Everyone knows that iron, like all abbreviated four-letter nouns gets abbreviated as the first three letters.

Iro
Jun
Fuc

See? Easy peasy

That's some expensive cereal...

Yeah, my good buddy is from Genovia, where they use a regional version of the periodic table with more human-friendly names. They use Ca for calcium, Ir for iron, Hy for hydrogen, and Ox for oxygen. This change was their answer to the metric system—a way to make science more accessible to everyone ostensibly I believe.

Back in the 1960s, Gennovia was looking to bolster its local industry and economy. The government decided that simplifying scientific terms would help more people get into science and technology fields. It seems to be working because their literacy rates in science are through the roof? Somehow. They even have Ni for nickel and Si for silver, making it so much easier to remember what’s what. I didn’t know it was prevalent enough that it made its way onto package branding tho. Interesting stuff.

Bröther

Love me some cereal fortified with Iridium

man = male, iron = Fe > __________

Your number one source of Iridium and Californium! Over 10,000,000 calories in each bite!

If they put the correct symbol there it would read café

Also a good source of California

Fe

Of course that's iron. What, is that a Latin root or something?

Scanning for Iridium.