this post was submitted on 17 Dec 2023
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Netflix Resumes Advertising on X After Elon Musk Controversy::Netflix has resumed advertising on X following a suspension by the streamer and other brands after Elon Musk promoted an antisemitic post.

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[–] [email protected] 95 points 10 months ago (3 children)

Now watch as all the corporations that paused their advertising slowly return to the platform.

[–] [email protected] 31 points 10 months ago (1 children)

They were always going to. As long as Xitter has a user base with money to spend, the large corporations do not care. Anything they do like withdrawing advertising is all for show.

And after all, are you going to cancel your Netflix subscription over this? I actually probably would personally but my partner uses it quite a lot, so we're sticking around. Some people will cancel no doubt but nowhere near a critical mass that will affect their bottom line and they know it.

[–] [email protected] 8 points 10 months ago (4 children)

You would cancel your Netflix subscription because they advertise on X?

[–] [email protected] 8 points 10 months ago

I'm considering it. Will certainly downgrade the service and let them know why. I normally don't care as much as others but I see the 2024 election as a big thing and I don't want to support services the directly finance insurrectionist communications.

[–] [email protected] 1 points 10 months ago* (last edited 10 months ago)

Realistically? No. Or at least not JUST because they advertise on Xitter. It would be one of those final straw things. I'm not entirely satisfied with the service to begin with, so that would be the motivation I need to finally say "yeah, I don't need to be paying this company any more". So if it weren't for my partner, yes I would be canceling when I otherwise might have let the subscription sit for longer.

But if there were shows or movies that I personally enjoyed watching, (which is the case fire my partner) their choice to advertise on Xitter doesn't impact our decision one bit and they know it. Which is exactly why they went right back to advertising there.

[–] [email protected] 0 points 10 months ago

Fuck yes. They might as well advertise on Stormfront or Nambla or any other conservative site.

Fuck them. By spending money on a fascist platform, they are materially supporting fascism.

[–] [email protected] 27 points 10 months ago

I mean, who didnt expect it to happen?

Its literally what they did the last time there was a major controversy with twitter.

They pull advertising because they dont want to be caught in the splash damage, not because they are actually offended at the behavior.

As soon as the outrage dies down, the advertising resumes.

[–] [email protected] 16 points 10 months ago

They wouldn't have called it a "pause" otherwise.