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It is explained in the link, but to summarize: The director wanted to name it John Carter of Mars because yes, that it would make more sense to name it after the main character for movie audiences. Then some dumbass Disney exec made them drop the 'of Mars' part because they didn't like the performance of other recent movies with 'Mars' in the name.
The reason dropping 'of Mars' was stupid is because it just made it someone's name which only works with a decent advertising campaign for a straightforward movie like John Wick.
When I hear John Carter I think accountant not martian revolutionary. So dumb.