this post was submitted on 24 Nov 2023
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If anything, I'd say the current kids are far more ad-tolerant than the, let's say, 90s "kids". The ads in games are normal to them.
It goes farther than ad-tolerant, a lot of them enjoy the ads. They see them as a natural part of the content.
For real. I'm less than 5 years older than some of my wife's friends, and they were almost awestruck that I have basically ZERO ads in our house. Every device has uBlock, Sponsorblock, ReVanced, SmartTube, whole house has PiHole and a couple of other things. And these are CS majors and engineers, so it's not like they aren't at least semi tech-savvy. They just accept the ads as if they can't do anything about them.
But I say fuck it, because literally every content creator I like does zero sponsorship or ad deals, and they all manage to make fantastic content. I'll give them $1000 via their Patreon or merch before I'll watch a single ad for shit like Raycons or Raid: Shadow Legends. Ads are absolute cancer and the more ads you see for a product, the shittier it is, almost guaranteed.