this post was submitted on 16 Nov 2023
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I thoroughly enjoy that it's still "X, formerly Twitter". I've seen other news sites just give up completely and continue referring to it as "Twitter". "X" is just really bad at being a name, because it always sounds like you're talking about some unknown thing, like "XYZ".
Maybe it’ll be a full Prince situation eventually.
Prince was doing it to deliberately obfuscate press coverage to fuck up the publishers. That's why this is a dumb decision for Twitter because it hurts the brand when you're supposed to not want to damage your own business.
I wish they would revert the change or change to something else and then everybody starts to call it formerly X.
I wish people would just call it X. If that's what Elon wants, let him reap the consequences of his crazy decisions.
The lack of a uniting brand identity is the consequence of his crazy decision. The need to add an addendum every time it's mentioned is an effect of that.