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Creating it is a job to give someone they want to promote. It gives them visibility with a large amount of management and tells that management that this person is moving up. The resulting whatever becomes a thing managers can then use to justify just about any decision they make. It is also used for countless hours of meeting where the real goal is for the "leadership" to advertise how important they are. I shit you not, the company I worked at previously had full on film crews with makeup professions make glamor videos of direct level folks talking about it like they were imparting wisdom from the ages.