this post was submitted on 15 Nov 2024
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Companies spend hundreds of millions on them because they don't work. (lemmy.world)
submitted 4 hours ago by [email protected] to c/[email protected]
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[–] [email protected] 9 points 2 hours ago

Not so fast. The idea that "if companies spend that much, they must have a reason" isn't any good either.

Some ads obviously work, some ads obviously don't work, and most of them aren't in either of those categories.