this post was submitted on 20 Sep 2024
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me_irl
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Ok but hear me out.
We acquired 20 new logos this month!
I worked with a government IT department that focused on renaming itself at least 7 times.in 2 years, with new mission, vision, logo, etc. each name was something like "end users experience department" or some shit liek that.
"Net new logos" was an actual term used in the company I previously worked for.