this post was submitted on 26 Aug 2024
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Its definitely a hard thing for most indie devs to do on their own. Its a totally separate skillset that most of us don't have but can definitely be learned.
That's what a publisher is for, and in this case they failed them completely.
In this case yeah, but it's still always a good idea to do your own marketing as well
I’m convinced it’s unnecessary if your game is good. Word of mouth is so strong with gamers
You need to advertise enough to get people playing and talking first. There's about 50 games pet day released on steam. It's easy to get Los in the noise.
You 1000% will not get lost in the noise if you put out a helldivers like quality game. There’s nerds everyday combing through steam store looking for the next great games. Helldivers with zero marketing would have made significantly less but still been a resounding commercial success
Relying on luck isn't a great strategy, even if it sometimes works.
There’s no hidden gems in steam. Games sell as well as they should for their quality. There’s margin of error of course like a low quality game sells on the higher end due to good marketing or a high quality game sells low end due to poor marketing.
Most games are just not great
Self contradiction
Words are hard. This is what I mean
Yeah but there are definitely games that are terrible with extreme marketing budgets that sell really well, that's a lot of triple A games in a nutshell