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US ad revenue at Musk's X declined each month since takeover -data (www.reuters.com)

submitted 1 year ago by [email protected] to c/[email protected]

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US ad revenue at Musk's X declined each month since takeover -data::Monthly U.S. ad revenue at social media platform X has declined at least 55% year-over-year each month since billionaire Elon Musk bought the company formerly known as Twitter in October 2022, according to third-party data provided to Reuters.

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[–] [email protected] 2 points 1 year ago (1 children)

Hasn't ad revenue across the board been falling for years now? Musk didn't help, but wouldn't this trend exist no mater who was in charge?

[–] [email protected] 5 points 1 year ago

Here's twitters ad revenue by quarter from 2013 to 2022Q2

There's a spike in 2021 and then things started to come back to earth, but its an overall upward trend throughout that time.