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YouTube looks to be testing server-side ad injection to counter ad blockers (9to5google.com)

submitted 4 months ago by [email protected] to c/[email protected]

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YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.

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[–] [email protected] 2 points 4 months ago

I think Twitch's solution is different, isn't it? I don't watch enough live to know the details, but I imagine in Youtube's scenario they're not surfacing any details about what's an ad and what isn't beyond embedding something in the video itself. Otherwise it's pretty pointless. But hey, I guess I'm rooting for them doing this poorly.