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YouTube looks to be testing server-side ad injection to counter ad blockers (9to5google.com)

submitted 5 months ago by [email protected] to c/[email protected]

236 comments fedilink hide all child comments

YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.

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[–] [email protected] 34 points 5 months ago (1 children)

Yeeeah, but my issue with that is they generated the expectation that it'd be free by using their investment money to muscle out smaller competitors. There was a time where Youtube was the biggest of a set of UGC video sites and some of the others were competitive. Now it's the only real alternative.

So from that perspective they made their bed, now they sleep in it.

[–] [email protected] 6 points 5 months ago (1 children)

Yeeeah, but my issue with that is they generated the expectation that it'd be free by using their investment money to muscle out smaller competitors.

All of YouTube's competitors were doing the same thing, use ads to subsidize free video hosting. It just happened to be that YouTube was the survivor. If there was competition, it would likely have the same business model that YouTube has. Spotify may be building a YouTube competitor based on the same model.

[–] [email protected] 2 points 5 months ago

Yep, that's also fair. Google is the leftovers from the "let them fight" approach to venture capital. Now we have a monopoly on many areas and nobody's left to do anything when Godzilla comes to visit.