this post was submitted on 25 Apr 2024
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If ByteDance is a normal company they will seek profits and sell for as much as they can.
But if TikTok is a Chinese psyop, they'll just use any of the many legal tricks we allow to change the "owner" while China still retains control. Companies do this all the time, look at shell companies and such. It's super easy for China to mask the true owner if they decide to.
This is why we should make broadly applicable regulations instead of picking on one specific company.
If the sale is forced, the value of the property will be depressed. Why would they take pennies on the dollar to liquidate IP rather than fight it out in court and try to get the provision overturned?
The law is not specific to TikTok. It is any company owned by a subsidiary of an "enemy" state, of which China is listed as such.
And selling the company to a non-Chinese holding company wouldn't work, because the dispute is over Chinese IP law affecting how ByteDance does business. Move the company overseas and it would no longer be covered by the IP provisions (something the Chinese investors don't want, because they benefit from the IP provisions).
I have a shelf full of cupcakes. They each cost me $1 to make. I would like to generate a 20% profit, so I sell them for $1.20/ea.
Then the government passes the "UnderpantsWeevil Can't Sell Cupcakes In the US Act of 2024", effective in one minute. A financial tycoon from American Cupcake Corp comes by my shop and says "I'll pay you $.10 for those cupcakes, which will be worthless to you in the next 59 seconds." He intended to buy them from me and sell them at his store, across the street, for $1.30/ea.
He's not under any time constraint, but I am. So if I can't move the balance of my cupcakes in a minute, they become worthless to me.
Logically, I should sell any cupcakes I can't move off the shelf in a minute to American Cupcake Corp, even at this depressed asking price.
Why would any social media company bid the real value of the property when the real value falls to zero in nine months?
And - let us assume, hypothetically, that these American tech companies have a history of operating as a cartel - why would they not coordinate their bids to guarantee the smallest possible auction price?
I’m not an economist but that makes sense to me.
What about a modified scenario:
A small island has three cupcake makers operating out of their homes: Meta, Alphabet, and Bytedance. Each has captured a section of the island’s market with cupcakes and at this point, there’s no real opportunity for growth. Meta can’t convince Bytedance’s customers to switch because they prefer other flavors. Meta would need to purchase one of the other cupcake companies in order to expand.
None of the cupcake makers are interested in selling their companies. They consider themselves elite and their successes feed into the CEO and shareholder perceptions of value and success.
Now, we consider that one of the cupcake companies is funded by a rich uncle from a different country. The island’s elders decide that the uncle’s influence is too great and orders Bytedance to sell its cupcake company or leave the island.
We’ve established earlier that people who like Bytedance cupcakes don’t necessarily want to eat Meta or Alphabet cupcakes, so if they leave the market, those customers may be gone for good. They may have a change of heart and decide that cupcakes of any flavor are fine, but they may also be angry that the government forced their favorite place out of business. In any case, Meta and Alphabet cannot rely capturing this segment of the market to grow.
Faced with the dilemma of possibly gaining customers organically or definitely gaining customers by purchasing their preferred product brand, I’d argue that the remaining companies may jump on the opportunity to purchase Bytedance before they are forced out. None of the cupcake companies were up for sale in a traditional sense before, so this was never a realistic path to achieve growth.
I could see Google buying the brand even without the secret algorithm, and now the next app update will start showing YouTube Shorts. Or maybe they would just start showing “tiktoks” in the YouTube app, with no mention of yt shorts.
Meta seems like a possible choice too. Hell, maybe Elon Musk will waste billions of dollars ruining it and throwing away an extremely popular brand.
Not at the company's pre-law market cap
Remind me not to eat at your house.
Does selling from one hand to the other actually matter when it comes to value? If I own a company and sell it to myself via a shell corporation have I actually lost anything, except a tax write off?
I take no stance on the psyop thing but is always selling the best way to seek profits. I say no. Unless they can sell and somehow force the buyer to operate exclusively in the USA. If not then there is still the rest of the world to profit from and selling their entire USA branch would suddenly create a new huge competitor.
So was google an American psyop for pulling out of China instead of submitting to censorship?
Then Weibo and WeChat will geoblock US in response to TikTok ban.
Tiktok is used globally. Only American politicians seem concerned about the platform why would bytedance sell it when they can just continue operating in 180 other countries around the world?
It's not available in China though interestingly
True story, Tiktok has never been available in mainland China.
https://apnews.com/article/tiktok-bytedance-ban-china-india-376f32d78861e14e65ec4bc78e808a0d
In mainland China it's called Douyin, exactly the same app, same company, not the same content of course. It's separate because Beijing wants a tighter control on social media in mainland China.
Actually many governments are concerned about it. But only the US (so far) had pulled the nuclear option.
I feel like they're threatening a shutdown in the hopes of getting them to reverse their decision because if they just quietly go along with it, other countries will likely quickly follow suit in short order.
The reality is that the lifespan of "most popular social media app" is incredibly short. In the space of a few short years, we've gone from MySpace to Facebook to twitter to vine to Snapchat and now to tiktok.
TikTok will soon enough be replaced by "the next cool thing" and BD knows that if they sell in the US, that new entity will quickly replace them globally because the US effectively IS the influencer market.
Viewers go where the content is, and that's still overwhelmingly American (for better or worse). There is no successful social media app without including the US and BD knows it.