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It's the only practical option. Unless we get cable like packages (which I wouldn't be surprised to see soon), nobody wants to pay for some 10+ subscriptions for 1-2 shows on each platform. But if you cycle a couple subscriptions every few months, it's the same (cheaper) cost year round, but you get all the content you want.
Having described it, I think that's probably why we're seeing more and more shows returning back to weekly releases - that model keeps the subscribers on the hook for longer. We can always just wait till it's done, of course, but there's a number of factors that can pressure viewers into remaining subscribed.
You don't want to pay $150/month for 10 different streaming services with one show you want to watch each??
I wholly agree but I think the weekly model is about more than money. It gives fans time to talk about each episode and have fun conversations speculating on what comes next. I much prefer that. When 10 episodes are released at once, people binge it over a weekend and the buzz is gone a month later. Single episode releases make for a ton of free word-of-mouth marketing
The Hulu/Disney/ESPN bundle already exists as a prototype, but I'm sure it'll go much further from there