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I read "it's dying" by people on Discord and Reddit all the time, but the numbers prove otherwise. It's been going up this entire time and sitting over 3 billion MONTHLY ACTIVE USERS!
I feel like the bubble around people on other platforms saying "who uses Facebook anymore lol" is kind of wild given the numbers. Keep in mind these are active users not just abandoned accounts.
What part of “they don’t care” are you having trouble wrapping your head around? They’ll either live with it, or move to another platform that’s easy to use.
IT is not a core competency of most businesses and their goal is to minimize time to deploy and effort on parts that are not core to their business. If it means spending slightly more then so be it. It’s the “build or buy” problem and since IT isn’t their thing, “buy at the cheapest price possible” is gonna win every time.
Most small business need all the business they can get. But if they don't care, then that is on them.
How often do you look at the website of a restaurant before going to it? If they don't have a website and instead just a Google maps page does that stop you?
Quite often.
Fair enough