Yeah, I remember almost 20 years ago, an older dude telling me that jet fuel can't melt steel beams, and giving me a copy of a movie called Zeitgeist on CD-R. That dude would be in his 60's or late 50's now.
Before that, people like Art Bell made a living on AM radio late at night with things like the Taos Hum and UFO's and paranormal stuff.
Like, a lot of early US settlers got sent there because they were batshit crazy and a danger to society. The Puritans were kicked out of England, and then they were kicked out of the Netherlands of all places, how does that even happen, before they ran off to America and did a bunch of crazy shit. We think of the "Salem Witch Trials" with horror and then sing "Land of the Pilgrims' Pride" without batting an eye, who do you even think the Pilgrims were?
So a bunch of criminals and wackos settled the United States, and when they got too crazy for their village, they just moved west, killed the native men, fucked a bunch of children, and made another crazy village. Pocahantas was like 12. And then if someone got kicked out of that village for being crazy, rinse and repeat until you get shit like Mormonism in Utah and Branch Davidians in Waco Texas and bombing the Olympics and speaking in tongues and sponsoring genocide through Biblical Tourism of the Holy Land.
America is a land of crazy people who have been rewarded for generations for being batshit crazy, and have an ability to not see things clearly in front of their face. This is really nothing new.
JC Penney decided to show the actual price on clothing instead of what clothing retailers usually do, which is a grossly inflated price and then a slash through it and another sticker that reads like 30% off and bullshit events like "store credit" and discount sales every weekend. It was called "Fair and Square Pricing" and was quite competitive price wise with other retailers.
It nearly bankrupted them because nobody wanted to shop at a place where they weren't getting a deal.
https://www.nbcnews.com/technolog/fair-square-pricing-thatll-never-work-jc-penney-we-being-794530