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Capitalism commodifies dissent. It turns protest movements that argue against the unfairness of the current system into a product or marketing campaign to sell their imaginary solutions. The Barbie is a prime example of this.
I liked the I'm Just Ken song though, and it was a fun movie, but still.
Well, that's a pretty reductive way of looking at the message.
I'll give you a hint, why do you think it is that Barbie ultimately refused to participate in the hypercommodified world after the status quo has been restored with even slight improvements being made?