And people aren't using Mastodon because?
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Because while the concept isn't too difficult to understand once it's explained to you, it's not easy as going to "Mastodon and signing up".
The different servers, having to remember other people's instances along with their username (for example, you can't just say "omg check out Jack Froth on Mastodon! He's so funny!", because where? What instance? Who is it?
Not to mention Mastodon, much like Lemmy, dropped the ball hard when it came to onboarding during the peak interest. When you downloaded the app, you had to manually type in your instance, username, and password, which you had to go to an instance in your web browser to sign up for first.
Now Mastodon gives you the option to sign up like a regular app and it'll pick a default server for you. Way more friendly, but no one cares, because they already have the bad confusing taste in their mouth.
Then comes the community. Twitter is extremely toxic, but somehow Lemmy and Mastodon are worse. I know a few people I follow have recently discussed wanting to leave Mastodon because the Mastodon community attacks them, saying they don't want them there, because they have a successful YouTube channel. The type of people that the fediverse attracts are FOSS users, and FOSS users can be really.. particular.
I've been attacked on both Lemmy and Mastodon because I made some pro-windows comments. It's pretty exhausting. The hard pill to swallow is that the fediverse isn't accepting and isn't kind towards "normal" people.
It's not companies pulling ads that kills the platform. That's not a root cause. Ads pulling out is a consequence.
The root cause of this, is the platform owner choosing to publically engage with a heavily charged emotional minefield where everyone and their dog has chosen hills to die on.
If your goal is to try make Twitter a successful company, wading into that mess is simply not a high quality decision.
Wait till SpaceX IPO tanks next month. "Don't buy the stock. Go f*** yourself".
SpaceX isn't having an IPO. They are selling shares, which they have done many times in the past. That's different from listing your shares on a public stock exchange.
To clarify after further research what they are doing is called a "Tender Offer"
Earth’s response, “yeah man, it was DEFINITELY your fault!!”
"But those clarifications were ignored by the media and essentially I handed a loaded gun to those who hate me and arguably to those who are antisemitic. And for that I'm quite sorry, that was not my intention."
You hear that? He's sorry.
Sorry that he's facing consequences for his actions.
He’s probably not all that worried about Xwitter. He’s got billions to spare. Be like wrecking your Ferrari, blaming the wet road when you were just going too fast, and still having 4 more in the garage.
He’s just worried about saving face and how the boards of his companies are going to view his behavior.
Imagine watching Kanye West destroy his public image and then in the same year thinking "Nothing bad will happen if I make antisemitic comments on the media platform I own."