this post was submitted on 17 Dec 2023
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Now watch as all the corporations that paused their advertising slowly return to the platform.
They were always going to. As long as Xitter has a user base with money to spend, the large corporations do not care. Anything they do like withdrawing advertising is all for show.
And after all, are you going to cancel your Netflix subscription over this? I actually probably would personally but my partner uses it quite a lot, so we're sticking around. Some people will cancel no doubt but nowhere near a critical mass that will affect their bottom line and they know it.
You would cancel your Netflix subscription because they advertise on X?
Realistically? No. Or at least not JUST because they advertise on Xitter. It would be one of those final straw things. I'm not entirely satisfied with the service to begin with, so that would be the motivation I need to finally say "yeah, I don't need to be paying this company any more". So if it weren't for my partner, yes I would be canceling when I otherwise might have let the subscription sit for longer.
But if there were shows or movies that I personally enjoyed watching, (which is the case fire my partner) their choice to advertise on Xitter doesn't impact our decision one bit and they know it. Which is exactly why they went right back to advertising there.