this post was submitted on 14 Dec 2023
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MTV's downfall started when they got rid of all the Music freaks in the C suite that liked music and hired TV producers. Then we got Remote Control. We didn't realize it at the time, but that was the downfall of MTV. Once those TV execs realized they could make non-music content, we got The Real World. It was OVER.
Remote Control was probably the first program not about music (I remember LL Cool J quipping that they didn't have questions about the radio) but I think it was still in the spirit of the youth culture and edginess of early MTV. But, yeah, it likely marks the time at which the execs decided they had to "innovate" new programming that strayed from the format that made people watch MTV in the first place.
That said, I don't think they knew the monster they were unleashing when they created The Real World.