this post was submitted on 26 Nov 2023
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458
A Spanish agency became so sick of models and influencers that they created their own with AI — and she’s raking in up to $11,000 a month (fortune.com)
submitted 1 year ago by [email protected] to c/[email protected]
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A Spanish agency became so sick of models and influencers that they created their own with AI — and she’s raking in up to $11,000 a month::Founder Rubén Cruz said AI model Aitana was so convincing that a famous Latin actor asked her on a date.

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[–] [email protected] 5 points 1 year ago (1 children)

Wait, what is wrong with this?

I mean the model is the backdrop, these fashion companies aren't selling models, there selling clothes.

If you were already going to use Photoshop and stock photos the fill out the background, put the model on a beach, adjust the time of day, put other people into the photo, add sone palm trees, etc. The model (and indeed the entire original photo) is now a very small part of this the final product. If you could now just photograph your clothing on posed mannequins and fill in ai generated faces, what's so wrong about that? Why does the person wearing the clothes your selling matter more than the the people added from stock photos?

[–] [email protected] 7 points 1 year ago* (last edited 1 year ago)

Why use any human-like image then? A lot of amateur fashion designer on instagram use mannequins or busts. The models are serving a purpose. Removing them means someone loses a job.

If we look at this from top-down you're right because the company is saving a cost. But from the bottom-up, you've just become more expendable. This leads into the arguments others have been making, what happens when eventually people can't work? And why should we use technology to serve the few and not the many?