Technology
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I've no doubt it's more than one thing that is driving this, but my point was they are only now agreeing because they have to and not because they want to. This company has literally taken away their customers ability to receive quality media from their friends with the sole intent to pressure people into getting their product so they belong. I know it's hyperbolic to say, but it's basically using teens to bully each other into buying something. Someone had to pitch this idea to a room full of people and all those people thought wow this is a great idea, think about how fucked up that is.