cross-posted from: https://europe.pub/post/47526
Absolutely not something to be given for granted.
Shoutout to u/UnusualInstance6 on Reddit
this post was submitted on 25 Mar 2025
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Even worse, it's not caffeinated in any EU country.
LPT if you are getting "coffee" every day at Starbucks or Dunkin Donuts, a cheap home expresso machine will pay itself in a month. As a bonus you have the option of using actual coffee.
Making things at home will almost always be cheaper but ignores the rituals embedded into capitalism.
That cup of coffee you make at home before you leave does not possess the same psychological comfort as the one you have at the end of your commute just before walking into the office.
Our brain is wired to want specific inputs at specific times in relation to our environment and i sometimes feel like the entire work commute culture is designed to exploit it.
Going somewhere after work to blow of steam has the same vibe. Nothing wrong with that on permis but the opportunity to get you to spend is well understood in business.
You can put it into a thermal flask at home and then drink it whenever your feelings require.
They are most certainly an option and great if they work for you, but that’s beside the point, there are lots of reasons people may not like those. More to he point is that industry has been waking up about single use cup awareness and now loves to sell you a reusable bottle. Butt regardless of what capitalism is trying there is no single one solution for every possible human need. Selling beverages in public spaces must fill some niches though if it remains lucrative.
Who's doing the wiring? 😉
If you ask me a combination of genetic patterns, the dynamic emergent properties of neural networks and a sprinkle of conscious intend to steer our development in time.
I don't see this point at all?
To me it provides way more comfort to take the time and enjoy a cup of of coffee at home.
I'd need to make a detour to get a way too expensive coffee that tastes worse and then I'd have to drink it while walking through the noisy city.
I see no benefits?
Personally i don't derive any comfort from coffee i actually really dislike the taste and smell.
My point is that, between the large variety of personal needs and desires, life has in many ways become compartmented in controlled sections. For example a commute but also things like a travel, vacation, lunch-break, post workday, workweek/weekend.
Capitalism directly benefits from perceiving these sections because it simplifies and generalises the consumer patterns. When people are within one of these sections while having similar feelings it becomes an opportunity to sell these people the potential to fill one of the needs that come from these feelings.. comfort.
Take people who use public transport to get to work, a strict routine which may include waiting a specific amount of time at a spot every day.
There is also the thing with coffee specifically that if we are really honest and understand caffeine as a drug then it makes sense to have a little performance boost to start the work. As a non coffee drinker its why i crack open an energy drink every 7am.
Caffeinated?!
Probably a joke because the soft drinks it was compared too (in OPs image) contain coffein.
It is. I kinda thought that was obvious.
If you really need caffeine just drink coffee
Or (green or black) tea.
I just take caffeine pills.