Asklemmy

A lot of inexpensive direct-to-consumer (as opposed to local-bike-shop or no-name-Ebay-garbage) e-bikes are legitimately on sale. These sale prices aren't necessarily much better than other sales throughout the year, but they are a little bit better.

The best deals in my opinion are from Lectric. Lectric typically puts bikes "on sale" by bundling free accessories but without actually discounting the price of the bike itself, but right now they're doing both for most of their models. (Note that the real normal prices aren't what the website claims: for example, the XP Lite is really discounted from $799 to $749, not $999 to $749, the XP 3.0 long range is discounted from $1199 to $1139, not $1505 to $1139, and the regular XP isn't actually discounted. I like this brand and think its generally a good company -- I bought an XPedition from them in February and preordered an XPeak two days ago -- but I admit it's not immune to fake MSRPs.)

Aventon also stood out in my recent shopping. In particular, their cargo bike is a pretty screaming deal with all the free accessories they're giving you at the moment. (In fact, I'd recommend it as the better value even vs. the Lectric XPedition, which is normally not the case).

Rad Power Bikes also deserve a mention since they're one of the biggest brands in this category (especially for the RadWagon cargo bike, which is definitely the most common ebike at the school drop-off in my neck of the woods, although the XPedition is gaining on it). Their bikes are on real discounts, and they stand out for advertising a "low price promise" guaranteeing that if you buy a bike now and it gets discounted even further before New Year's Day, they'll refund the difference. IMO they're not quite as price-competitive as they used to be (as I mentioned in a comment elsewhere), but if the bike you want is a Rad bike, now's the best time of the year to get it.

There are a bunch of other brands that I'm less familiar with on sale, too. I found this Youtube video useful (no affiliation, by the way): "The very BEST Electric Bike Black Friday and Cyber Monday Deals for 2023" by Ebike Escape