this post was submitted on 10 Nov 2023
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My initial/gut reaction was "obviously relevant ads based on the content I'm watching", but I don't care how relevant the ad is when I've seen the same Raid Shadow Legend ad across multiple videos I'm gonna try to skip it (or as I did long, long ago: adblock it).
I don't even know what actual YT ads are now, only the integrated creator ones that they're personally sponsored by... the hello fresh and world of tanks and manscape and debrand etc., which I've started auto-skipping on a channel by channel basis based on very few criteria: the entertainment value/effort they've put into the ad (so Drew Gooden is usually always funny and gets a pass, same for channels like Wulff Den or Th3Jez or Critical Role) but certain ones just get manually skipped regardless (no matter how funny you are, I don't want to sit here and listen to you talk about Manscape for 3 minutes) and how often I end up seeing them (which in these instances, isn't often because they're channel specific usually)
So I guess it mainly boils down to relevant ads that aren't soulless and that I don't see 3x every other video?