this post was submitted on 04 Nov 2023
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Apple shows its 'massive battleship' is getting tougher to move (www.marketwatch.com)
submitted 1 year ago by [email protected] to c/[email protected]
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Apple shows its 'massive battleship' is getting tougher to move::Apple's $89.5 billion in quarterly revenue is nothing to sneeze at, but it also illustrates some of the challenges of being a mature company.

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[–] [email protected] 7 points 1 year ago

They were already making their own ARM processors in their phones/tablets/watches and even implemented in some of their pro line of laptops as a security processor. The evolution to make their own computer processors seemed inevitable, especially considering Intel’s products were failing to meet battery and thermal wants from Apple.

It felt exciting for people who pay attention to tech, but it was no more exciting than their prior switch from PowerPC procs to Intel, or from third party ARM in iPhones to their own procs.

It’s still very on brand for Tim Cook as well it allows the company to control even more of the design and manufacturing, which stabilizes their supply flow.

The company also had prior experience with the aforementioned PPC to x86 move and their Rosetta translation layer, which they implemented this time around with Rosetta 2 to great success as well, making most things run near native during the devs switch for their binaries.