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X runs ‘timeline takeover’ ad promoting anti-trans film (techcrunch.com)

submitted 1 year ago by [email protected] to c/[email protected]

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cross-posted from: https://lemmy.ml/post/7435108

Thursday on X (Twitter), all users saw the same pinned topic under the “What’s happening?” sidebar. As part of a “timeline takeover” — which gives advertisers “priority access to logged-in users’ first impression of the day” — conservative media nonprofit PragerU is promoting the hashtag “#DETRANS” to advertise its new film about “the stories of detransitioners.”

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[–] [email protected] 7 points 1 year ago

I loved how much trans joy was actually in this movie. If they're trying to detrans people its like... Wow look at all of these unbelievably happy trans people on youtube and tumblr. But did you know... If you take hormones for medical transition it has permanent effects? 👻

Like... Yea, yea it does.

Prager U is starting to look like controlled opposition. Inadvertently putting the highlight on all of this awesome LGBT2SQIA+ content and people.