So this is some bollocks. Guess I'll be cancelling our plan since it's only used by two of us.
Current price $17.99/month, new price $32.99/month.
If they boiled the frog better I would probably have accepted a $5/month price rise, and then another later... But close to doubling in one go is a no from me dawg.
Thank you for being a loyal member throughout our journey. We created YouTube Premium so that you could enjoy all the videos and music you love without interruptions.
To continue delivering great service and features, we are increasing the YouTube Premium family plan price to A$32.99/month. We don't make these decisions lightly, and this update will allow us to continue to improve YouTube Premium and support the creators and artists you watch on YouTube. This is the first ever price increase for your subscription.
Links to cancellation etc: https://support.google.com/youtube/answer/12400348?sjid=6028684095030617608-AP
We're talking about the family plan here, which gives you 5 individual accounts.
Big dog over here flexing with having 4 friends to share with 🥲
Ha! I'm the opposite - I set up the service on our [email protected] account and we all share it! Our email says "we are increasing the YouTube Premium plan price to A$16.99/month" (from $9.99).
Funny thing is I've been toying with upgrading to the family plan, now that the kids music/youtube choices are starting to mess with my feeds. I have gone from thinking of going to $18/month to absolutely not thinking of $33/month.
I'll probably wear the price increase, because four of us use it. No way could I justify it if it were just me, though.
I was also on the grandfathered Google Play Music pricing and saw the same email for increasing the cost of the individual sub.
The pricing makes sense in that context, since now the family plan is just barely cheaper than two individual plans (whereas that wasn't the case before).
This'll be a tough call, given I use YTM almost daily, and watch a lot of Youtube besides.