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Apple expected to post fourth consecutive quarterly sales decline Thursday (www.cnbc.com)

submitted 1 year ago by [email protected] to c/[email protected]

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Apple expected to post fourth consecutive quarterly sales decline Thursday::Analysts haven't missed Apple's lack of growth this year and want to see the company thriving again.

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[–] [email protected] 2 points 1 year ago

Apple very rarely even acknowledges other companies’ existence in general. So that’s not a surprise.

They targeted people on Intel Macs specifically because they’re the last ones that haven’t moved to Apple silicon yet.

They targeted people on Intel Macs and M1 specifically, because those are the people that don’t upgrade often and openly buy new when performance dictates. Everyone else upgraded with M1 and M2. M3 is getting everyone else on board, plus some M1 upgrades.

I would bet that internally Apple doesn’t expect a big jump until M5 in a few years, when the base M1 users start upgrading en masse. M4 will be getting the last Intel holdouts over onto Apple silicon.