this post was submitted on 28 Nov 2024
1139 points (99.2% liked)

Comic Strips

12965 readers
2176 users here now

Comic Strips is a community for those who love comic stories.

The rules are simple:

Web of links

founded 2 years ago
MODERATORS
 
you are viewing a single comment's thread
view the rest of the comments
[–] [email protected] 55 points 3 weeks ago (3 children)

Never understood this. Study after study tells us how much more it costs to find a new customer, instead of retaining an existing one.

[–] [email protected] 41 points 3 weeks ago

same with employees

[–] [email protected] 24 points 3 weeks ago (1 children)

It costs more, but those are indirect costs associated with marketing. Most executives only look at sales and expenses and don't think in indirect costs, regardless of how many business people try to explain. So the costs are marketing, we either cut the costs or we cut the budget, but not change what we are doing. Or they don't care, because of the above collusion mentioned in another comment, or because they want to spend on marketing for their golf buddy, the marketing CEO.

Does it drive me insane, as someone who has a marketing and accounting degree, and had to explain it a bunch of times? Yes. Also most high level executives make up a fantasy version of how the business is being run and feel anyone who doesn't agree is inherently wrong.

[–] [email protected] 2 points 3 weeks ago* (last edited 3 weeks ago)

Also most high level executives make up a fantasy version of how the business is being run and feel anyone who doesn't agree is inherently wrong.

This was quite eye-opening for me, when I discovered it.

I've met Chief Information Security Officers who I wouldn't trust to pick my antivirus product.

[–] [email protected] 4 points 3 weeks ago

Profit graph needs to go up or stakeholders get mad.