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Microsoft CEO Satya Nadella admits giving up on Windows Phone and mobile was a mistake
(www.theverge.com)
this post was submitted on 24 Oct 2023
602 points (96.6% liked)
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I'm sorry but no, Microsoft was never going to be capable of reinventing any category of computing. They've never done it before and it's just not within their expertise. I think Nadella was right at the time to cut their losses. Windows Phone represented Microsoft's best efforts in that space and, while it had its fans, it just wasn't enough.
Meanwhile, they've done really well with their "apps and services on every platform" approach. How many millions of people use Outlook on their phone? How many apps are running their back end on Azure? Microsoft may have given up on an aspect of "mobile," but is still raking in piles of cash from what people actually do on mobile devices. Take the win where you can find it.
A lot of businesses use windows as their main OS for people to use, MS could have used that skew to get a foot in the door with the windows phone. It would have been incredibly helpful and convenient for those business folks / office workers to be able to use all their windows stuff on their phone seemlessly.
TBH i feel that door hasn't closed yet if they made a real category breaking new entry like a dedicated business phone that was like windows but on your phone.
Especially with Microsoft Teams. Teams is such a powerful application for businesses. It's a pain in the ass to use on my work iPhone. ID love to have MS Phone again. They were well built and I never had any software or battery issues.