this post was submitted on 24 Oct 2023
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207
‘Pause Ads’ Creep Onto Hulu, Peacock and Max as Streamers Seek New Revenue (variety.com)
submitted 1 year ago by [email protected] to c/[email protected]
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‘Pause Ads’ Creep Onto Hulu, Peacock and Max as Streamers Seek New Revenue::Big streaming services like Hulu, Max and Peacock are relying more heavily on 'pause ads' that show up when a user halts a binge session

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[–] [email protected] 10 points 1 year ago* (last edited 1 year ago) (2 children)

They could have definitely implemented it better. What comes to my mind is showing the ad only when the shiw is stopped and mouse was inactive for 5 seconds. This way, you could just jiggle your mouse a little when trying to catch those easter eggs. Not ideal, but much better than regular ads IMO.

[–] [email protected] 13 points 1 year ago

That's a reasonable compromise, but it's actually in direct conflict with the ad-sales team's goals because they want to verify to advertisers that you are actually watching. Which means it's unlikely to happen.

[–] [email protected] 10 points 1 year ago

There is no mouse unless you're watching on a PC