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Former Intel CPU engineer details how internal x86-64 efforts were suppressed prior to AMD64's success
(www.tomshardware.com)
this post was submitted on 19 Oct 2024
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They absolutely did, but they knew they couldn't do that forever, because Moore's law goes for CMOS too. film photography would end as a mainstream product, so they actually tried to compete both in digital photography, scanners, and photo printing.
But their background was in chemical photo technologies, and they couldn't transfer their know how in that, to be an advantage with the new technologies, even with the research they'd done and the strong brand recognition.
Fujifilm successfully repositioned towards other chemistry. I know there's that Eastman spinoff but why wasn't it as successful?
Yes but Fuji branched out way earlier, and were huge on storage media already in the early 80's.
No doubt Fuji has done better. Fuji is a complex of more than 200 branches.