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Denuvo opens its own Discord server to rehabilitate its image, has to shut it down 2 days later after players flood in to bully it (www.pcgamer.com)

submitted 4 weeks ago by [email protected] to c/[email protected]

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[–] [email protected] 76 points 4 weeks ago (2 children)

Why would denuvo even want to do anything about its public image? Their main customers are companies and your average gamer does not care about DRM in the slightest.

[–] [email protected] 45 points 4 weeks ago* (last edited 4 weeks ago) (1 children)

Classic corpo arrogance.
They can't just make their product and enjoy the millions the publishers pay them, no, they have to be liked by the public (who aren't even their consumers), they just have to have a Twitter account and a Discord server, and post their shitty little #epic #memes.

A burning desire to be liked by the general public, call it Elon Syndrome?

I've been saying people need to shut up more on social media, turns out it applies to companies too.

[–] [email protected] 27 points 4 weeks ago* (last edited 4 weeks ago)

I worked for a company that hired a PR firm after we got 1-starred reviewed to hell because we shut down a right wing hate site.

To try to "improve our image", one of the PR firms proposed we make a tiktok and wanted staff to do dumb ass dances?

Like wtf. We sell B2B.

[–] [email protected] 39 points 4 weeks ago* (last edited 4 weeks ago) (1 children)

While still a small percentage, the amount of people who refuse to buy Denuvo infested games is probably growing, so they might wanna minimise the risk of companies not implementing it. The issue is that the kind of people who would avoid such games aren't gonna care about your attempts to improve your deservedly shitty image lol.

[–] [email protected] 13 points 4 weeks ago

They know that people not caring or being aware of them isn't going to cut it, people who are aware of it and its impacts don't want it. And since it is publicly disclosed that it's there in the game, and there are lists and curators to make that more apparent, not knowing isn't likely to be something to last for long.

So it's only natural they'd want to try and improve their image, though this little stunt definitely did not help them.