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this post was submitted on 20 Oct 2023
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The privacy thing was always hiding the real truth. Apple will never be able to compete with Google on ads or tracking: they have neither the engineering chops nor the reach. By being "privacy first", it saves Apple money and cuts off a little of Google's revenue stream.
The benefit to customers was a secondary effect.
Apple's stance is more effectively like "Let's get to know each other in private, babe" than "privacy first".