this post was submitted on 19 Oct 2023
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That's their business model. Drowning us in ads is literally how they make money. They aren't a tech company. They're an ad aggregation company. They collect data via having users use freemium services. They use that data to create anonymized profiles of millions or billions of people. They break those profiles down into subsets. And then they let ad companies buy the ability for Google to target those users with ads based on things they're likely to buy based on the data that Google has collected. It's a much more effective way of marketing ads than just playing ad spots on tv or on radio. Better than billboards and magazine spreads etc. That's literally what Google (and Apple, and Amazon even) do. It's what Facebook does. It's what most social media does. Their tech? Just a way to get you to buy into an ecosystem so you continue to feed the profile and the algorithm and see the ads.
I’m sorry but with all do respect I do not need you to lecture me about how big data dovetails with digital marketing or the B2B side of it for google, thanks.
You don't like the fact that they make money by showing you ads? Take your business somewhere else. You're the one who agreed to the terms of service.
At the point where you're using an adblocker I'd say you're capable of researching other means to avoid ads on any platform where you don't want them, paid or free. There's work-arounds for this problem. Multiple of them. Including using another extension to play just the video in a frame by itself where the adblocker still works, using piped or revanced or any of the other services that offer YouTube experiences without ads (floatplane, grayjay etc), or paying for the service.
As it stands the posts I see about solutions get basically no interaction while rage posts like this get thousands of comments and upvotes and bring with them a bunch of random misinformation. I feel like there's just too many of these posts full stop.
YouTube has been profitable for years before they implemented these anti-adblock measures.
Where do their profits come from?
Stop and think for a second. Nothing I said is defending this move towards aggressively combating ad locking. I don't think YouTube is the good guy in this scenario.
But on the other hand I am tired of people who don't want solutions they just want to bitch. There's almost a dozen of these posts on Lemmy alone about YouTube and their draconian new adblock punishing tactics. I don't care if you're upset. I care that you're actively upvoting and sharing solutions for the people who want them.
I gave this person other options besides just "pay for it or quit YouTube". That was on purpose.
Good day.
The rubes who don't use adblockers and those who subscribe.
The point is that YouTube was profitable before implementing these anti-adblocking measures.
Anyways man, have a good day. Gonna block you now.
Just for the sake of posterity and in case anyone is actually looking for solutions: using an app to open YouTube in a new frame on Firefox absolutely will work to block ads and leave your adblockers of choice intact with no effect to your ability to watch YouTube or use your Google account if you have one.
The person above me didn't read or didn't understand. YouTube makes most of their profit from displaying ads and this is the business model that made them profitable. Trying to slide around the question so you can feel good about yourself is garbage. https://www.theverge.com/2020/2/4/21121370/youtube-advertising-revenue-creators-demonetization-earnings-google
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