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Google has sent internet into ‘spiral of decline’, claims DeepMind co-founder (www.telegraph.co.uk)

submitted 1 year ago by [email protected] to c/[email protected]

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Google has plunged the internet into a “spiral of decline”, the co-founder of the company’s artificial intelligence (AI) lab has claimed.

Mustafa Suleyman, the British entrepreneur who co-founded DeepMind, said: “The business model that Google had broke the internet.”

He said search results had become plagued with “clickbait” to keep people “addicted and absorbed on the page as long as possible”.

Information online is “buried at the bottom of a lot of verbiage and guff”, Mr Suleyman argued, so websites can “sell more adverts”, fuelled by Google’s technology.

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[–] [email protected] -3 points 1 year ago (1 children)

What Google is actually doing is allowing advertisers to match keywords to common synonyms and other relevant keywords.

So they ARE replacing search terms. Or at least adding to them.

And that specific keyword replacement was only relevant to advertising"..

So they ARE doing it make more money.

This was a good explanation but it doesn't really refute his point.

[–] [email protected] 3 points 1 year ago* (last edited 1 year ago)

Except for the fact that they aren't replacing keywords on the user end, simply matching advertiser keywords to a broader range of keywords specifically for the ad results.

Claiming they are replacing user keywords for higher value ones is absolutely incorrect, which is what the article they got that info from specifically claimed before it was retracted.

They aren't taking watch searches and showing only luxury brand results, they are taking luxury watch searches and showing generic ads for "watches" alongside the relevant search results through the normal Algorithm which ties to find what it thinks is most relevant to those keywords.

That latter one is something all search engines do and without doing so they wouldn't be very useful to the average person who doesn't know about search operators and advanced search refining tools.. Simple keyword matching is too easily tricked by the SEO industry.