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this post was submitted on 15 Oct 2023
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Technology
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Part of the reason YouTubers have 3rd party sponsor spots is because viewer an blocking makes their Adsense revenue unreliable.
YouTube premium helps address that for creators.
It wouldn't surprise me if some sponsors already demand viewership data to know how many people are skipping baked-in sponsor spots and uses that to pay creators less.
Finding more ways to avoid compensating creators isn't going to make the situation better.
I think the primary reason for that is so they still have revenue when YouTube randomly demonetized their videos. Whether for a false detection of something that's not "advertiser-friendly", false copyright claims because someone remixed music you've licensed and uploaded it to a library to be scanned using Content ID, or if YouTube just decided to say "fuck you" and say your videos are getting Invalid Traffic for no reason. It's a diversification of revenue streams.
Both can be true. And YouTube premium also addressed that issue.