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‘Megalopolis’ Marketing Consultant Dropped Over AI Quotes in Trailer (variety.com)

submitted 2 months ago by [email protected] to c/[email protected]

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Lionsgate has parted ways with Eddie Egan, the marketing consultant who came up with the “Megalopolis” trailer that included fake quotes from famous film critics.

The studio pulled the trailer on Wednesday, after it was pointed out that the quotes trashing Francis Ford Coppola’s previous work did not actually appear in the critics’ reviews, and were in fact made up.

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[–] [email protected] 2 points 2 months ago

Is this entire thing actually just a "guerrilla" play as a marketing tactic? Please realize that you are now engaged with this movie and potentially you just watched the trailer to "see what the fuss was about" when you otherwise would not have done that...