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‘Megalopolis’ Marketing Consultant Dropped Over AI Quotes in Trailer (variety.com)

submitted 2 months ago by [email protected] to c/[email protected]

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Lionsgate has parted ways with Eddie Egan, the marketing consultant who came up with the “Megalopolis” trailer that included fake quotes from famous film critics.

The studio pulled the trailer on Wednesday, after it was pointed out that the quotes trashing Francis Ford Coppola’s previous work did not actually appear in the critics’ reviews, and were in fact made up.

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[–] [email protected] 4 points 2 months ago

Exactly. After the fucking law firm almost got disbarred because it made up fake cases you'd think people would start to get the message that this is not a safe tool to use in a professional setting.