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Netflix to open branded retail stores for some reason (www.engadget.com)

submitted 1 year ago by [email protected] to c/[email protected]

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Netflix to open branded retail stores for some reason::Netflix has decided to open a number of brick-and-mortar locations to sell items based on hit shows, offer dining and provide live events. There’s also going to be an obstacle course based on ‘Squid Game.’

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[–] [email protected] 4 points 1 year ago* (last edited 1 year ago)

The lesson of star wars was that merch is both profitable and is functionally marketing. It also might get around some of their contracts.